BOWTZ and Dubai Wenchao Group Enter Into a Strategic Cooperation in the Field of New Retail

On July 2, BOWTZ and Dubai Wenchao Group reached a new retail strategy cooperation.


According to Xu Daoju, Chairman of BOWTZ, BOWTZ has helped Dubai's Wenchao Group transform and upgrade to new retail." BOWTZ brings China's new retail technology to Dubai, UAE, and allows the Middle East's most trusted retailer to upgrade to new retail".

Founded in 2006 and headquartered in Dubai, Wenchao Group is a six-industry group integrating retail, farm, e-commerce, logistics, culture and trade, with more than 120 partners serving nearly 90% of the Chinese population in the UAE. Currently, Wenchao has set up professional purchasing departments for direct purchasing in China, Taiwan, the United States, Australia, Thailand, Japan, Korea, Hong Kong and Vietnam.

The development of the retail industry is facing new opportunities and challenges. It is BOWTZ's mission to help retailers upgrade their strategies, achieve seamless integration between online and offline, realize omni-channel marketing, better meet consumers' needs, and reconstruct people, goods and venues.

BOWTZ is a technology innovation company based on IoT, big data and artificial intelligence, founded in 2011, based on the use of intelligent products and solutions to help retailers improve their operations and increase efficiency.

BOWTZ insists on independent R&D. The R&D center is located in the company's headquarters (Shanghai), and the R&D staff accounts for 60% of the company's total employees. BOWTZ is a nationally recognized high-tech enterprise.

By adopting the self-developed 2.4G private protocol, BOWTZ has established a secure, reliable and high-performance two-way communication environment, which ensures fast transmission and accuracy of ESL display in various environments. In addition to the basic functions of intelligent price management, BOWTZ ESL solution can also provide automatic replenishment reminder, auxiliary shelf management, time slot promotion, picking reminder and other functions, and can be personalized according to customer requirements.