In the past two years, with the continuous development of new retail and the continuous upgrading of consumption, all major supermarket brands have carried out the model of member stores. The brand competitiveness of member stores has also become an important indicator of market accumulation.
At the end of 2021, the international warehouse supermarket giant Metro opened dozens of PLUS member stores in 9 places, including Changchun, Dalian, Qingdao, Chengdu, Changzhou, Nanjing, Wuxi, Yanjiao and Maanshan. This time, BOWTZ empower Metro's digital development and help it lead the new retail.
International supermarket giants are ready for digital transformation
Metro Supermarkets is one of the Fortune 500, the largest retail and wholesale supermarket group in Germany, the second largest in Europe and the third largest in the world, a constituent company of the German stock index DAX, with outlets in 32 countries. To date, Metro has opened 99 malls in 60 cities in China, employs more than 11,000 people and serves 20 million customers, with sales of $22.95 billion in fiscal year 2019/2020. For a long time, Metro's membership system has been focused on B-side customers.
BOWTZ helps Metro's digital transformation is inevitable
To meet the new challenges in the market, Metro has developed a strategic partnership with BOWTZ on the PLUS member store project. By providing digital management services for Metro's merchandise, BOWTZ has effectively advanced its digitalization process. The integration of BOWTZ ESL system and Metro's membership management system allows Metro to manage its products digitally efficiently and conveniently, effectively reducing operating costs, updating product information in a timely manner, and providing promotions at a moment's notice, facilitating the provision of more thoughtful and attentive services to members, and providing a reliable guarantee for Metro's transfer from offline to online.
BOWTZ ESL solution to reduce costs and increase efficiency experience upgrade
The digital solution of covers dozens of Metro PLUS member supermarkets in 9 locations in China - the average size of the member stores is 9,000 sq. ft. and the number of SKUs is around 4,000. The application of the BOWTZ ESL system in Metro PLUS member stores provides them with the ability to centralize pricing and promotions, digitally update product information to ensure pricing accuracy, and in addition, serve the following purposes:
The staff of the supermarket is no longer need to spend a lot of time manually replacing paper labels, and can devote their time and energy to serving members, thus effectively enhancing the member experience; the BOWTZ ESL solution can quickly modify product prices in a synchronized manner, while allowing retail stores to be more competitive in terms of operational cost control.
Enhancing customer experience
Through the application of BOWTZ ESL solution, members' shopping experience in front of the shelves is further improved: electronic price tags display information, images, symbols, QR codes and other contents in an orderly manner, easy to read and clear, which can help members make quick shopping decisions and meet their shopping needs; in the past, supermarkets using traditional price tags often had inconsistencies between the price tag price and the system price, while the connection between ESL system and ERP system ensures 100% price matching, which greatly enhances customer satisfaction.
Enhance the overall image
The more beautiful, unified and neat image of Metro member store doors allows members to visit the store and gain word of mouth as well, bringing more loyal members to the store.
As PLUS member stores continue to grow nationwide, Metro will continue to cooperate with BOWTZ in the field of digital product management to accelerate the pace of digital upgrade. As a leading ESL solution provider in China for many years,BOWTZ has been deeply involved in the electronic price tag field. At present, BOWTZ ESL series products and solutions have covered various retail scenarios such as large supermarkets, fresh supermarkets, convenience chains, 3C stores and unmanned stores. In the future, BOWTZ will continue to help global retailers to effectively improve store management and operation efficiency, improve consumer shopping experience and realize digital transformation!