One of the largest events in the European retail ecosystem, Paris Retail Week (PRW 2022), was successfully held at Porte de Versailles in Paris from September 20-22, 2022.BOWTZ participated in this grand event for the first time and presented our advanced electronic shelf label solution and 4-color ESLs to the world.
During the event, we had an in-depth communication with the intended customers and partners. BOWTZ 4-color ESLs make their debut at PRW2022. They can display 4 colors: red, white, black and yellow, and can meet the needs of retailers' color marketing and be applied to more scenarios.
The head of BOWTZ's European business said: “Due to the impact of the epidemic, the digitalization and informatization of the global retail industry has accelerated. With the continuous development of online shopping, ESLs solidify the foundation of digital management of new retail goods, help synchronize online and offline marketing, and greatly improve the efficiency of online business in offline retail.”
This is the first time for BOWTZ to come to PRW in France. We hope that users in France, Europe and the world will have a more comprehensive and in-depth understanding of BOWTZ's technological strength and the innovative power of ESL solutions.
In recent years, BOWTZ has laid out many European markets with remarkable achievements and has built a multi-location collaborative support service network in order to provide customers with more professional and comprehensive services.
As the world's leading ESL solution provider, BOWTZ will continue to practice the spirit of innovation, lay out the international market with the European and American markets as the center, and work with global partners to build a digital intelligence display application service platform and digital retail ecosystem.